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A PROMISE TO CARE AND PROTECT

Tiaki means to care for people and place. The Tiaki Promise is a commitment to care for New Zealand, for now and for future generations.

Contributing to this project was a truly proud moment for me. Working along side the talented team Design Works, we curated a series of pre-existing images from my extensive photographic archive. The imagery communicated the specialness of New Zealand while allowing negative space for logo and text overlays.

This was a very special project that saw Tourism New Zealand, Air New Zealand, The Department Of Conservation, NZ Maori Tourism, Tourism Industry Aotearoa, Local Government New Zealand and Tourism Holdings Limited come together in a bid to care for the future of our beautiful country.

By following the Tiaki Promise, you are making a commitment to New Zealand. To act as a guardian, protecting and preserving our home.

The final assets where used across the full media release, on inflight screens on Air New Zealand flights, in Auckland Airport and the the Tiaki Promise website. The website allowed individuals to make their own downloadable promise to share on social media.

Lola Photography

JOIN ME ON THE GRAM…

Oh hey there. Just finally popping back in to say, I’m alive and how are you? I’m coming out the other side of the busiest few months of business I’ve had since pre-covid and naturally social media took a back seat. During this ti
The day has finally come! I’ll be off-grid in the Deep South for the next 5 days with @puresaltnz! Here’s a few little snap shots from the last time I went deep into the Fiordland bush in 2017. Itching to capture the most remote corner
Morning views courtesy of @pahicoastalwalk (Private land, seek permission or book the walk!)
LAST CHANCE PRINTS! If you’ve had your eye on any of these (and more on my site!) then here’s your chance before they are gone forever! I have a bunch of prints on my shop that were destined to no longer be available after 2023 to mak
Shimmery morning swim @ PJ ✨
HNY everyone! 10 pack for yet another 10/10 trip to my fave spot on the Coro 🤌🏼
“Out of all the grandeur of the South, my favourite pastime is flinging tiny little smooth rocks at a high spin rate with horizontal velocity over glassy waters. It really is the most underrated yet meditative sport. (Yes it’s a sport).&r
Almost time to head back to this magical place. And in the new rig, no less!
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