AMERICAN EXPRESS AIRPOINTS PLATINUM CREDIT CARD

Unlocking my next adventure with American Express New Zealand. The focus of this social media campaign was to create awareness around the benefits of the AMEX Air Points Platinum credit card. I executed the brief with a narrative that made sense to my genuine career plans which in turn made for a genuine communication to my following.

As the ocean plays a huge theme in my life and work, I had been planning to buy an underwater housing for years. This campaign was a great opportunity to do so. Using the card, I purchased my first professional water-housing and in turn reaped the benefits. This made it easy to share my authentic experience with my audience.

Hawaii was the perfect location to utilise my new equipment, acquire strong assets, and drive key campaign messaging. Use the links below to see the content in action on my Instagram.

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