BREL CLUB LAUNCH

Brel Club is a New Zealand brand bringing a touch of luxury to the everyday beach day. Think retro-inspired fringe umbrellas, chairs and towels that make your patch of sand feel a little more like a private cabana. Beach lifestyle photography is very much my happy place, so this one was a pretty dream brief. My approach has always been to let people actually enjoy the experience and let the shots unfold naturally, rather than directing every inch of a scene, and Brel Club was the perfect brand for exactly that.

Tawharanui was the obvious location choice. One of my favourite beaches in the country and exactly the kind of unspoiled, picture perfect backdrops their products were made for. Shooting with a mum and her little one, the goal was to capture that elevated but effortless feeling. The idea that a beautiful beach day isn't just for resorts. The natural light, the texture of the sand, and the genuinely relaxed energy between the two of them did a lot of the heavy lifting. The Brel Club pieces just slotted right into that world. The resulting product and lifestyle photography was used across their website and social channels for launch.