Celebrating 3 decades of iconic, all terrain adventure. What better way to execute this campaign but by driving the brand new Land Rover Discovery Sport to my favourite off-roading adventure playground; the wild West Coast of Auckland. A beach we frequent often in our very own 1995 Discovery II TD5.
As a long time Land Rover fan and owner, I couldn’t have been more honoured to take this beautiful and very capable vehicle for a spin.
I hosted a story takeover on the @landrovernz Instagram account, which drew a multitude of positive interaction and praise from followers. The story constituted as a mix of candid phone footage mixed with professional shots of our adventures.
In addition to this, I helped promote Land Rovers nationwide competition to win a New Zealand road trip in a brand new Land Rover with two static posts,