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A PROMISE TO CARE AND PROTECT

Tiaki means to care for people and place. The Tiaki Promise is a commitment to care for New Zealand, for now and for future generations.

Contributing to this project was a truly proud moment for me. Working along side the talented team Design Works, we curated a series of pre-existing images from my extensive photographic archive. The imagery communicated the specialness of New Zealand while allowing negative space for logo and text overlays.

This was a very special project that saw Tourism New Zealand, Air New Zealand, The Department Of Conservation, NZ Maori Tourism, Tourism Industry Aotearoa, Local Government New Zealand and Tourism Holdings Limited come together in a bid to care for the future of our beautiful country.

By following the Tiaki Promise, you are making a commitment to New Zealand. To act as a guardian, protecting and preserving our home.

The final assets where used across the full media release, on inflight screens on Air New Zealand flights, in Auckland Airport and the the Tiaki Promise website. The website allowed individuals to make their own downloadable promise to share on social media.

Lola Photography

JOIN ME ON THE GRAM…

Well hiiii. Yes I’m alive, just been a bit busy (I’ll get to that, but peep the last slide 👀) Just hard launching myself back into the Instagram space to shamelessly promote my art for Chrisssyyyy 🎄🎁 For the first time ever (as with m
I’m really proud to once again provide image assets to The Tiaki Promise. A collective kaupapa between seven public and private New Zealand organisations to share a connection to the natural world, inspiring and helping visitors to travel safel
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LAST CHANCE PRINTS! If you’ve had your eye on any of these (and more on my site!) then here’s your chance before they are gone forever! I have a bunch of prints on my shop that were destined to no longer be available after 2023 to mak
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