The road only ends where you want it to in the new BMW X3.

BMW New Zealand enlisted the help of my photographic skills and engaged following to promote the release of the brand new X3.

The project required adventurous, authentic and meaningful content. Known for loving a jaunt up a West Coast beach - I was pumped to take the BMW X3 for a northern road trip experience.

While illustrating the X3’s ability to drive seamlessly on all terrains, I also showcased the X3’s sophisticated side, comfort & versatility.

Travelling in the insanely photogenic X3 was luxurious and really proved that it’s heart belongs to landscapes beyond the confines of a city.

Content was shared on my Instagram and stories. See it in action through the links below!