F45 Takapuna needed unique imagery specific to their studio. F45 Training Global provides great assets for studios, however Takapuna wanted to recognise the uniqueness of their studio by including images of what makes them so - their members.
Capturing in studio lifestyle imagery allowed us to showcase the amazing trainers and members working to their fitness goals and having fun while doing it.
Imagery is used across the F45 Training Takapuna Instagram and Facebook. Having imagery of members is a useful way to get people excited about the brand by sharing their own experience, and in turn reaching a wider audience.