The Land Rover 2020 Defender

I had the incredible opportunity to partner with Land Rover yet again to create a captivating visual narrative for the brand new Land Rover 2020 Defender. I sought to showcase the remarkable features and essence of this iconic vehicle on an adventure in the Central Plateau. Known for its challenging terrain, this provided the perfect backdrop for this old classic, reimagined and revolutionised. Against the breathtaking backdrop of New Zealand’s rugged landscape, I emphasised the Defender's exceptional off-road capabilities and innovation.

In close collaboration with Land Rover's social media team, the content I created was used in an Instagram story takeover by myself. The stories sparked conversations and drove engagement among enthusiasts and potential owners alike.

You can view the highlighted story over on the
Land Rover Instagram page.

RIPARIDE NEW ZEALAND.

A unique booking platform inspiring unique, local escapes. Joining the Riparide community with instructions to “capture authentic experiences by real travellers” has been a perfectly aligned partnership for my style of working.

The aim of capturing these stories is to inspire people to ‘disconnect from the grind and chase soul-fulfilling moments in nature.’ My goal is to create beautiful, visual itineraries that communicates these special places as an experience, not just a place to sleep.

The result: inspiration and increased bookings!

LAND ROVER NZ:

30 YEARS OF THE DISCOVERY SPORT.

Celebrating 3 decades of iconic, all terrain adventure. What better way to execute this campaign but by driving the brand new Land Rover Discovery Sport to my favourite off-roading adventure playground; the wild West Coast of Auckland. A beach we frequent often in our very own 1995 Discovery II TD5.

As a long time Land Rover fan and owner, I couldn’t have been more honoured to take this beautiful and very capable vehicle for a spin.

I hosted a story takeover on the @landrovernz Instagram account, which drew a multitude of positive interaction and praise from followers. The story constituted as a mix of candid phone footage mixed with professional shots of our adventures.

In addition to this, I helped promote Land Rovers nationwide competition to win a New Zealand road trip in a brand new Land Rover with two static posts,

ECOSTORE - OCEAN PLASTICS RANGE

A mighty little hand soap bottle to help tackle our global ocean plastics problem. As a long time customer and fan of Ecostore, I was really proud to partner with them on this campaign.

Ecostore enlisted my help to raise product awareness for their new Limited Edition hand wash bottles made entirely from Ocean Waste Plastic. A feat that will see them remove over ½ a tonne of waste plastic from our oceans.

My care for the ocean and sustainable living meant this was a natural partnership for me to engage in. It goes without saying I took this product to my favourite place to shoot and coincidentally where the bottles materials originated from: the sea. A beautiful sunrise swim for a very worthwhile product. “Thoughtful, eco friendly and working towards a better tomorrow. So onboard with this.”

Instagram stories

AMERICAN EXPRESS AIRPOINTS PLATINUM CREDIT CARD

Unlocking my next adventure with American Express New Zealand. The focus of this social media campaign was to create awareness around the benefits of the AMEX Air Points Platinum credit card. I executed the brief with a narrative that made sense to my genuine career plans which in turn made for a genuine communication to my following.

As the ocean plays a huge theme in my life and work, I had been planning to buy an underwater housing for years. This campaign was a great opportunity to do so. Using the card, I purchased my first professional water-housing and in turn reaped the benefits. This made it easy to share my authentic experience with my audience.

Hawaii was the perfect location to utilise my new equipment, acquire strong assets, and drive key campaign messaging. Use the links below to see the content in action on my Instagram.

Instagram static posts

Instagram stories

INSPIRED BY THE WEST, ENJOYED EVERYWHERE

Taking inspiration from the west coast winds as it whips through the marram grass, Te Henga Wines was a very natural partnership for me to engage in. My client wanted to showcase the wine in their namesake environment of Bethells Beach, Waitakere.

Our aim was to capture the essence of the unique rugged landscape and the feeling of enjoying a wine with loved ones. Spoilt with a beautiful landscape, natural textures, and golden West Coast light we had an epic day capturing the amazing sand art and Te Henga Wines beautiful new bottles.

“Thank you for the awesome pics. I’m thrilled with them.”

— Nicole Lees, Marketing Manager

A PROMISE TO CARE AND PROTECT

Tiaki means to care for people and place. The Tiaki Promise is a commitment to care for New Zealand, for now and for future generations.

Contributing to this project was a truly proud moment for me. Working along side the talented team Design Works, we curated a series of pre-existing images from my extensive photographic archive. The imagery communicated the specialness of New Zealand while allowing negative space for logo and text overlays.

This was a very special project that saw Tourism New Zealand, Air New Zealand, The Department Of Conservation, NZ Maori Tourism, Tourism Industry Aotearoa, Local Government New Zealand and Tourism Holdings Limited come together in a bid to care for the future of our beautiful country.

By following the Tiaki Promise, you are making a commitment to New Zealand. To act as a guardian, protecting and preserving our home.

The final assets where used across the full media release, on inflight screens on Air New Zealand flights, in Auckland Airport and the the Tiaki Promise website. The website allowed individuals to make their own downloadable promise to share on social media.

CUSTOM ROAD TRIPS AROUND NZ

The best way to see our beautiful country is to drive it. I’m really proud to have been part of NZ Road Trip from the beginning. The brief was simple - head out on the road ticking off epic itineraries around the country and photograph it all as it unfolds.

This client was a perfect match to play to my strength of organic, candid capturing. Aimed at the 18 - 35 year old market, I wanted the imagery to be full of adventurous energy and really communicate that feeling of travelling with good friends.

NZ Road Trip are an absolute pleasure to work with and I look forward to working with them again for the next roadie!

“In all steps of the process Lola was a professional communicator ensuring she was ‘on brief’ at all times and giving constructive feedback when needed to me as the client on all aspects of the shoots. The final photographs were absolutely fantastic, of superb quality, right on brand and provided great value for money. Lola is a significant talent in the photography space and has the ability to interpret a brief and deliver on it, not something all photographers possess in my experience. I would have absolutely no hesitation in recommending Lola for any photographic assignments or work. She is a positive, inspiring, imaginative and clever photographer and will do you proud.”

— Chris Sutton, NZ Fine Touring Director