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AMERICAN EXPRESS AIRPOINTS PLATINUM CREDIT CARD

Unlocking my next adventure with American Express New Zealand. The focus of this social media campaign was to create awareness around the benefits of the AMEX Air Points Platinum credit card. I executed the brief with a narrative that made sense to my genuine career plans which in turn made for a genuine communication to my following.

As the ocean plays a huge theme in my life and work, I had been planning to buy an underwater housing for years. This campaign was a great opportunity to do so. Using the card, I purchased my first professional water-housing and in turn reaped the benefits. This made it easy to share my authentic experience with my audience.

Hawaii was the perfect location to utilise my new equipment, acquire strong assets, and drive key campaign messaging. Use the links below to see the content in action on my Instagram.

Instagram static posts

Instagram static posts

Instagram stories

Instagram stories

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INSPIRED BY THE WEST, ENJOYED EVERYWHERE

Taking inspiration from the west coast winds as it whips through the marram grass, Te Henga Wines was a very natural partnership for me to engage in. My client wanted to showcase the wine in their namesake environment of Bethells Beach, Waitakere.

Our aim was to capture the essence of the unique rugged landscape and the feeling of enjoying a wine with loved ones. Spoilt with a beautiful landscape, natural textures, and golden West Coast light we had an epic day capturing the amazing sand art and Te Henga Wines beautiful new bottles.

Thank you for the awesome pics. I’m thrilled with them.
— Nicole Lees, Marketing Manager
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A PROMISE TO CARE AND PROTECT

Tiaki means to care for people and place. The Tiaki Promise is a commitment to care for New Zealand, for now and for future generations.

Contributing to this project was a truly proud moment for me. Working along side the talented team Design Works, we curated a series of pre-existing images from my extensive photographic archive. The imagery communicated the specialness of New Zealand while allowing negative space for logo and text overlays.

This was a very special project that saw Tourism New Zealand, Air New Zealand, The Department Of Conservation, NZ Maori Tourism, Tourism Industry Aotearoa, Local Government New Zealand and Tourism Holdings Limited come together in a bid to care for the future of our beautiful country.

By following the Tiaki Promise, you are making a commitment to New Zealand. To act as a guardian, protecting and preserving our home.

The final assets where used across the full media release, on inflight screens on Air New Zealand flights, in Auckland Airport and the the Tiaki Promise website. The website allowed individuals to make their own downloadable promise to share on social media.

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CUSTOM ROAD TRIPS AROUND NZ

The best way to see our beautiful country is to drive it. I’m really proud to have been part of NZ Road Trip from the beginning. The brief was simple - head out on the road ticking off epic itineraries around the country and photograph it all as it unfolds.

This client was a perfect match to play to my strength of organic, candid capturing. Aimed at the 18 - 35 year old market, I wanted the imagery to be full of adventurous energy and really communicate that feeling of travelling with good friends.

NZ Road Trip are an absolute pleasure to work with and I look forward to working with them again for the next roadie!

In all steps of the process Lola was a professional communicator ensuring she was ‘on brief’ at all times and giving constructive feedback when needed to me as the client on all aspects of the shoots. The final photographs were absolutely fantastic, of superb quality, right on brand and provided great value for money. Lola is a significant talent in the photography space and has the ability to interpret a brief and deliver on it, not something all photographers possess in my experience. I would have absolutely no hesitation in recommending Lola for any photographic assignments or work. She is a positive, inspiring, imaginative and clever photographer and will do you proud.
— Chris Sutton, NZ Fine Touring Director
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LUXURY RURAL RETREATS & FARM TOURS

Disconnect from the distractions of everyday life and reconnect to nature. Dave & Keegan did an incredible job of putting together Hawkes Bay Escapes - one of the best glamping sites in New Zealand. They just needed the imagery to help prove it!

Hawkes Bay Escapes offers amazing glamping under the stars, fresh farm bacon & eggs and private farm tours. A uniquely Kiwi experience that deserved a unique Kiwi eye to capture it!

I captured my first hand experience of my stay to imitate the authentic nature of their beautiful business. The photography and videography combo was the perfect way to tell their story.

These are epic, you are too good! Thank you SO MUCH. You have magic eyeballs!
— Dave & Keegan
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INFLUENCER MARKETING COLLAB

The launch of the new Samsung S9+ had ambassador, Jess Quinn thinking up ways to show off it’s epic new features. Wanting to demonstrate it’s water resistant capabilities, she enlisted my help for a little sunrise mission.

Jess’ concept was to play on the idea of perspective by inverting an image of her doing a handstand.

We of course made the most of the morning and shot a bunch of other cool snaps. The Images were shared on her Instagram in partnership with Samsung New Zealand.

”After everything I went through, the most important thing I learnt was that sometimes you just need to change the way you look at something in order for it to all make sense… if your life gets tipped upside down, if you're struggling to make sense of it all, maybe change your perspective, you may find there was beauty there all along.” - Jess Quinn

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PURITY IS THE ULTIMATE LUXURY

Sustainable sparkling water while minimising impact on the Earth. Kōpū Water is bottled in a recyclable, resealable aluminum bottle, that is designed with intention as the most eco-friendly alternative to glass and plastic.

Highlighting their ethos of sustainability, nature and adventure, I set out to capture Kōpū Waters’ bottle in beautiful locations around New Zealand.

“From slopes to seaside, we want our bottle to go with you wherever your feet may wander”

This project was captured on an ongoing basis to provide constant fresh content to the Kōpuū Water Instagram and also placed in various magazine ads around the United States.

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AUCKLAND BASED MAKEUP ARTIST

Makeup that plays to your features, not covers them up. Upon officially launching her brand new freelancing website, Rachel from Copper & Kohl found she was lacking high quality imagery to help reflect her level of skill & professionalism. Working together we wanted to create clean, beautiful content that would showcase Rachels expert talent.

In addition to the demonstrational makeup shots, we had fun getting creative with some flat-lays to act as relevant fill in content on the Copper & Kohl Instagram. This on brand imagery communicated the use of high quality product, comprehensive industry knowledge and her stunning classic style.

I couldn’t be happier with the images Lola has done for Copper & Kohl, they have massively impacted my business in a positive way. We were able to work together to find the style I was going for and she captured it perfectly. Incredibly talented and professional, but also just a pleasure to work with. 10/10 would recommend.
— Rachel Beedell
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