PURE MAMA CONTENT CREATION

As part of Pure Mama’s “Pregnancy Paradox” campaign, I was bought on board to capture fresh imagery of their luxury pregnancy products. Working with beautiful pregnant models, I provided visuals that reflect the nurturing quality of their products. Using pregnant models, we aimed to authentically showcase the products in use, highlighting the natural beauty and radiance of expectant mothers. This shoot not only enhanced Pure Mama’s already amazing online presence with stunning, relatable visuals but also helped in connecting more deeply with their target audience, reinforcing their brand message of luxury and care during pregnancy.

Ecostore Hand Wash Bottle Relaunch

Using the stunning Piroa Falls as my backdrop, I was honoured to create content to showcase Ecostore's new larger hand wash bottles. Through an Instagram carousel and a story set, I shared how Ecostore allows a choice to lead a cleaner and greener lifestyle.

I captured images that highlighted the bottles' aesthetic appeal amongst the raw beauty of New Zealand. These posts emphasized the environmental advantages of Ecostore's products, reinforcing their commitment to a safer and greener world.

I was able drive traffic to Ecostore’s social media pages and convey Ecostore's key messages: the introduction of larger, visually appealing hand wash packs, the promise of the same great product within, and Ecostore's overarching brand commitment to sustainability.

NICKY CLINCH BRANDING SHOOTS

I have had the absolute privilege of working with Nicky Clinch for several years now. Nicky is a Master Maturation Mentor speciliasing in Ontology, Childhood Trauma & Development, Somatic Trauma Work & Breathwork, Five Element Alignment, Chinese Medicine & Tao, and to top it all of is also an initiated Shaman. Together we have created photo & video content that has helped Nicky reach thousands of clients and propel her business to new and exciting heights. Over the course of many shoots, we have created content for her website, socials, press releases and even her very own books.

Through a series of lifestyle headshots, we have been able to communicate the depth and meaning she places into her work. Client turned dear friend, I have been able to gain a deep understanding of Nicky’s mission in life and have thoroughly enjoyed helping her pave her journey to success. Which ultimately means the success of others through her coaching and guidance.

Nicky Clinch video show-reel coming soon!

The Land Rover 2020 Defender

I had the incredible opportunity to partner with Land Rover yet again to create a captivating visual narrative for the brand new Land Rover 2020 Defender. I sought to showcase the remarkable features and essence of this iconic vehicle on an adventure in the Central Plateau. Known for its challenging terrain, this provided the perfect backdrop for this old classic, reimagined and revolutionised. Against the breathtaking backdrop of New Zealand’s rugged landscape, I emphasised the Defender's exceptional off-road capabilities and innovation.

In close collaboration with Land Rover's social media team, the content I created was used in an Instagram story takeover by myself. The stories sparked conversations and drove engagement among enthusiasts and potential owners alike.

You can view the highlighted story over on the
Land Rover Instagram page.

RIPARIDE NEW ZEALAND.

A unique booking platform inspiring unique, local escapes. Joining the Riparide community with instructions to “capture authentic experiences by real travellers” has been a perfectly aligned partnership for my style of working.

The aim of capturing these stories is to inspire people to ‘disconnect from the grind and chase soul-fulfilling moments in nature.’ My goal is to create beautiful, visual itineraries that communicates these special places as an experience, not just a place to sleep.

The result: inspiration and increased bookings!

LAND ROVER NZ:

30 YEARS OF THE DISCOVERY SPORT.

Celebrating 3 decades of iconic, all terrain adventure. What better way to execute this campaign but by driving the brand new Land Rover Discovery Sport to my favourite off-roading adventure playground; the wild West Coast of Auckland. A beach we frequent often in our very own 1995 Discovery II TD5.

As a long time Land Rover fan and owner, I couldn’t have been more honoured to take this beautiful and very capable vehicle for a spin.

I hosted a story takeover on the @landrovernz Instagram account, which drew a multitude of positive interaction and praise from followers. The story constituted as a mix of candid phone footage mixed with professional shots of our adventures.

In addition to this, I helped promote Land Rovers nationwide competition to win a New Zealand road trip in a brand new Land Rover with two static posts,

ECOSTORE - OCEAN PLASTICS RANGE

A mighty little hand soap bottle to help tackle our global ocean plastics problem. As a long time customer and fan of Ecostore, I was really proud to partner with them on this campaign.

Ecostore enlisted my help to raise product awareness for their new Limited Edition hand wash bottles made entirely from Ocean Waste Plastic. A feat that will see them remove over ½ a tonne of waste plastic from our oceans.

My care for the ocean and sustainable living meant this was a natural partnership for me to engage in. It goes without saying I took this product to my favourite place to shoot and coincidentally where the bottles materials originated from: the sea. A beautiful sunrise swim for a very worthwhile product. “Thoughtful, eco friendly and working towards a better tomorrow. So onboard with this.”

Instagram stories

AMERICAN EXPRESS AIRPOINTS PLATINUM CREDIT CARD

Unlocking my next adventure with American Express New Zealand. The focus of this social media campaign was to create awareness around the benefits of the AMEX Air Points Platinum credit card. I executed the brief with a narrative that made sense to my genuine career plans which in turn made for a genuine communication to my following.

As the ocean plays a huge theme in my life and work, I had been planning to buy an underwater housing for years. This campaign was a great opportunity to do so. Using the card, I purchased my first professional water-housing and in turn reaped the benefits. This made it easy to share my authentic experience with my audience.

Hawaii was the perfect location to utilise my new equipment, acquire strong assets, and drive key campaign messaging. Use the links below to see the content in action on my Instagram.

Instagram static posts

Instagram stories